Sara Fuhrman
smariefuhrman@gmail.com | LinkedIn.com/in/Sara-Fuhrman
Marketing Communications Specialist
Brand & Communications Strategy | Digital Campaigns | Visual Merchandising | Data Analysis | Operations | Team Building
Accomplished Team Leader with extensive experience optimizing operations to reduce costs as well as driving marketing initiatives to increase revenue/customer engagement. Collaborated extensively with key marketing teams including Marketing, Brand, Corporate Communications, and Senior Leadership. Focused on diverse marketing initiatives such as strategy, social media, commercial campaigns, intranet, and websites. Managed productive teams and built key partnerships.
Expertise
Marketing Strategy | SEO | Process Optimization | Cross-Functional Collaboration | Product Marketing |Operations Management | End-To-End Project Management | Budget Management | Metrics | Executive Presentations | Team Training | Care Team Leader | Compliant Resolution Official | Ground Security | 3rd-Party Partnerships
Professional Experience
Apogee Agency| 7/2021-present
Apogee is an award-winning affiliate management company focused on building profitable programs, with over 30 clients with concierge service of digital marketing, public relations, and affiliate management.
Affiliate manager 2021-Present
- Manage and produce sponsored marketing campaigns programs for 10 plus clients, including Wildgrain, Death Wish Coffee, and Name Bubbles, simultaneously.
- Find appropriate influencers, bloggers, Instagrammers,TikTokers and YouTubers to increase sales and awareness of clients’ products.
- Pitch and mastermind public relations strategies to mass media publications including BuzzFeed, USA Today and more.
- Create weekly newsletter communications and Facebook postings for Affiliates in program.
- Answer emails, messages and communications from affiliates and influencers regarding all aspects about programs and clients to ensure content and program is running smoothly and generating sales.
- Create detailed reporting in Affluent regarding all sales, clicks, conversions for all campaigns for clients as well as reporting write ups regarding all influencer issues, content, contests and more so client is aware.
- Utilize ShareaSale, Refersion, GroupHigh, Affluent, Slack, CoverageBook, DocuSign, Mavrck as tools and programs in role.
- Received raise two months into role due to performance, which included efficiency, managing tasks and programs effectively, and taking on additional clients.
Study.com | 2/2021-present
Leading online education platform, has saved students $132 million in tuition.
Writer/ Editor– article writing/ editing, contract, 2021-Present
- Served as a writer, promoted to editor on a leading online education platform that has saved students $132 million in tuition.
- Published articles on Study.com (available in portfolio link).
- Edit and review articles weekly for Study.com and Learn.org’s school ranking guides and degree hub. Check articles for grammar, clarity, plagiarism, and fact check all research.
- Work with over 15 writers to coach and give feedback.
- Ensure proper Wiki formatting is being met for all pieces and utilize Smartsheet web tools.
Busybloglife.com | 3/2021-8/2022
Social media website and Independent blogging business.
Online business manager
- Worked with a variety of private clients to create blog posts and social media content, including a blog education business with over 1,000 email subscribers.
- Utilized Trello to project content management for WordPress sites and client calendars and orders.
- Wrote, edited, and published seven posts a week ensuring accuracy and using SEO keyword research to optimize posts.
- Created over 10 marketing graphics weekly to accompany published posts in Canva.
- Scheduled social media content across multiple platforms, including Facebook, Twitter, and Instagram
- Revitalized website and generated new traffic for a client because of sharing the post and selecting the right keywords for each post.
Pet Supplies Plus | 8/2020-8/2021
The largest independent pet retailer in the US with up to $1B in annual sales.
Marketing, Social Media & Visual Merchandising Specialist– Contract, 2020-2021
Drive marketing of sales, promotional content via digital mediums. Post social media photos and creative copy on store Facebook pages to promote engagement to customers. Create appealing visual displays of merchandise to promote sales. Produce interior and displays as well as signage. Communicate effectively with all internal stakeholders to ensure success.
- Revitalized previously unused displays; sold items quickly; earned bonus. Received unused displays not applied by previous staff. Created eye-catching displays for 2 areas in 30 minutes. Used existing props at cost savings.
- Increased Facebook engagement by generating buzz via new marketing tactics. Three current stores apply low-performing social media pages. Optimized employee profiles; starting Twitter/Instagram feeds; creating contests.
Copypress | 2020-2021
Marketing and Advertising with $6M in annual profits.
Internal Copywriter– Writing division, 2020- 2021
Created actionable copy and articles based on client requests and brand. Conducted high quality research and fact checking of all written pieces. Edited and revised copy based on client’s needs. Collaborated with project manager and editing team from article creation to client approval. Ensured SEO was being met.
- Achieved A ranking for articles. Grade for articles was A. Have received few edit requests and high praise for articles.
- Praise for SEO and Meta descriptions. Optimized articles with SEO tagging and inventive Meta descriptions. Received praise from editors on work.
JetBlue | 2007-2020
Global, award-winning travel company. Provides air transportation to 30M+ customers annually to 86 cities.
Supervisor/Marketing Specialist- Uniform Program, 2014-2020
Managed all aspects of program with heavy emphasis on marketing initiatives/strategy. Simultaneously managed 2 uniform store locations with 6 direct reports. Led project management initiatives. Worked extensively with cross-functional teams. Oversaw invoices and supported management of multi-million-dollar budget. Focused on optimizing processes and operations.
- Overhauled operations; saved $20K+ in annual staff travel; reduced order process from 1 week to 2 days. Inherited manual uniform fitting process. Fully automated process; eliminated costly staff travel; enabled focus on other areas.
- Revamped Intranet pages; increased home page views/subpages by 10% in 5 months. Edited all aspects of page to improve market interest in programs. Transformed video content; worked with video team on 3 different reshoots.
- Successfully collaborated with Marketing, Brand, Corporate Communications, and Sr. Leadership to optimize program. Focused on commercial campaigns, intranet, social media, communications, and official policy manual.
- Led high-profile project management initiative for 20K crew members. Presented quarterly to leadership and board.
- Conducted strategic data analysis for trends in marketing/sales initiatives and profits; focused on supplier/stores.
JetBlue experience continued…
Operations Lead- Airport Operations, 2007-2014
Served as Lead for operations for shifts, gate, counter, and baggage service. Focused on driving efficiency of services.
- Increased customer/team satisfaction; established critical Lead Recap reporting system/template. Identified lack of communication between shifts. Created process to ensure each team aware of any issues from previous shifts.
Additional Experience
Writing Consultant– University of Central Florida, 2004-2006
Consulted with graduates and undergraduates on papers. Handled administrative tasks; re-organized key shelving system.
Tools & Technologies
Microsoft Office Suite | Excel | Teams | OneNote | JetBlue Sabre Super User
Education & Certifications
University of Central Florida
- Bachelor of Science, Criminal Justice
- Bachelor of Arts, Psychology (Minor: Women’s Studies)
Certifications
- Social Media Manager, 2020, Social Media Manager School
- Hospitality Management, 2020, Florida Atlantic University
- Post-Crisis Hospitality Management, 2020, University of South Florida
- Human Resources Law, 2013
- Criminal Profiling | Behavioral Forensics | Victims Services
- LinkedIn Training
- Human-Centered Leadership | Communicating Across Cultures | Marketing Copy
